Keeping your brand in focus
from start to finish
With a white-label solution, the entire rental journey — from property search, communication, and viewings to tenancy agreements — takes place entirely within your own branded universe.
To rent out properties successfully, you need to effectively attract the right tenants. This starts with managing your unit data, automatically showcasing your listings, and having a professional, up-to-date website that highlights your brand’s colors and logo.

The benefits of choosing White Label
White label portal
We’ve taken care of the hard work for you. The site offers features like property search, showings, open houses, waiting lists, and saved searches. Your brand is in focus.

Putting your brand first
Your site and communications are tailored with your colors and logo, ensuring tenants feel they’re dealing directly with you, while Rotation handles the process seamlessly in the background.

A closed ecosystem
Tenants exclusively view your properties on your site, free from distractions or competing listings. This sharpens focus and boosts your chances of renting out units. Your listings should stand out, not compete.

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Tinna Essenbæk Hvalkof
Head of Marketing and Leasing, Nordhusene

“Being able to enhance our brand and raise awareness through a solution that clearly shows us as the sender has been a major benefit. It has undoubtedly made the collaboration more appealing to us.”
What exactly is a white-label portal?
You get the opportunity to have a complete website and user experience for your tenants, developed and hosted by us, but using your branding including colors, logo, and more.
Think of it as your own private portal /website that you can direct tenants to — where only your properties are displayed. It can also complement your existing website.
The portal includes:
- Search, property viewings, open houses, interest lists, and saved searches.
- The subsequent application flow for tenants, where all communication is centralized, reminders are sent, screenings are conducted, and tenancy agreements are signed. Everything happens under your brand.

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We do the heavy lifting
The portal and renting flow is built on best practices, saving you the expense of costly web agencies. You’ll appear highly professional effortlessly, while we take care of ongoing maintenance, development, and optimization.
Integrate property viewings on your website
via API
Already have a website where you want to feature your properties? Let your agency or developer build a customized property search and viewing experience tailored to your needs — powered by our API. This ensures data stays synced with your Rotation activities, while the look and feel stays entirely your own.

Begin your White Label journey today
Easily showcase your brand and streamline the entire leasing process — with no added work. Our straightforward pricing model lets you get up and running in no time.
See our plans hereBenefits of choosing White Label
A White Label solution offers significant benefits for both your brand identity and your financial performance.
Grow your brand
If you want to enhance your brand, it’s advantageous to avoid redirecting tenants from your website to a third-party portal.

Rental experience
Your tenants will experience a seamless journey from first contact to renting a home, ensuring a smooth and professional process.

Save money on development
Leverage the existing property data in Rotation to build your website, or skip developing property search and viewing features on your site entirely.

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Rasmus Brohl
Co-founder